This is most excited I’ve ever been to write a post! I am so honored to announce that Southern and City is being stocked in my favorite store, Bohemian, in Columbia, SC! Not only is it being carried, it is FLYING off the shelves! Huge!
We were thrilled to be invited to partake in Bohemian’s 2nd birthday party in their Saluda Street location. Southern and City, Mamie Ruth, and the amazingly wonderful staff at Bohemian partied the night away with drinks, red velvet cake, and giveaways! (If you haven’t seen Mamie Ruth’s collection you should totally check it out and support another local business out of Savannah, GA.)
When building a brand, it is so important to make sure the stores you are stocked in really represent the vision you have for your company. Southern and City relies on it’s friends, staff recommendations, and all around gut to choose the stores that represent the brand. We are so thrilled to be able to add Bohemian to that list. This is a store filled with vibrant colors, crazy patterns, and up and coming labels. They take risks with whom they buy from and are always willing to support new designers. The main reason we were sold on Bohemian? They were excited about working with US! We knew we weren’t just going to be another brand on the shelf. AND, they already wanted to party with us? A match made in heaven.
Southern and City fell in love with Columbia and thus created the love story between us and the City of Dreams. We were ectastic to see Spring/Summer 2012 fly off the racks and in to the hands of stoked customers. When working so diligently on a concept, fabrics, and the samples themselves, it’s easy to get a little sentimental when they get sold. However, Samantha, Virginia, and I all agreed that these pieces went home to much deserving closets.
We can’t wait to see what this relationship/friendship/obsession that has bloomed between us and Bohemian has in store! Working so closely with such incredible boutiques has definitely inspired us to push the envelope with the next collection. Southern and City will be back in Columbia soon to support our new customers, friends, and fashion family.
Can’t wait to see you there!
XXX Allison
























